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Promotion was gradual. This early one for their demo tape sessions experimented with a blocky font. Then Jason slipped the wheat rune lettering into a newspaper with the encouragement of locals in Germany. The telephone cost on that task was astounding, a concurrent test of cheaper military tech with sufficient fidelity. Finally, sent to Germany by postal mailing, the definitive 1993 Rammstein lettering created by Ha and Jason took over. Ha insisted on lots of practice in black-and-white photography and outdoors natural lighting for the crew. Xerox copies and scratchiness were in vogue.